Pasta Reggia continues to reinforce its position as one of the most trusted and recognizable pasta brands among Georgian consumers, driven by authentic Italian heritage, consistent quality and strong nationwide accessibility. The brand represents Italian tradition, unwavering quality, a diverse assortment and wide accessibility. It listens, adapts and meets consumer expectations, remaining a choice built on trust – one it strives to justify every day.
Thank you for reading this post, don't forget to subscribe!In this interview, Tamta Kalandadze, Brand Manager at BMS, a Georgian company that imports and distributes Pasta Reggia nationwide, discusses the brand’s recent achievements, evolving market trends and strategic vision. She also reflects on Pasta Reggia’s latest recognition, having been named a Golden Brand winner in the “Pasta” category, further highlighting its strong market presence and consumer loyalty.
Q. What factors drive Pasta Reggia’s stable popularity among Georgian consumers?
A. Pasta Reggia’s popularity is primarily built on two key pillars: consistently high quality and authenticity. The brand delivers the genuine taste of Italian pasta, crafted using traditional recipes and premium raw materials. At the same time, we actively listen to our consumers and adapt to their evolving preferences, ensuring we meet their real needs. Industry recognition further confirms that we are on the right path and that Georgian consumers trust our brand.
Q. How would you summarize 2025 for Pasta Reggia?
A. 2025 was a year of growth, expansion and recognition for Pasta Reggia. We significantly broadened our distribution channels, making the brand more accessible nationwide. Targeted marketing campaigns successfully increased brand awareness, while our presence strengthened both in the capital and across regions. As a result, alongside market share growth, the brand received notable recognition – reflecting both the team’s dedication and the loyalty of our consumers.
Q. How have consumer demands in the Georgian pasta market evolved and how is Pasta Reggia responding?
A. The Georgian market is increasingly driven by a desire for variety and new gastronomic experiences. Consumers are no longer satisfied with traditional options alone – they seek diverse shapes, textures and flavors. Pasta Reggia actively responds by expanding its assortment, offering a wide range of pasta shapes such as elicoidali, farfalle and penne, as well as specialty products like whole wheat pasta for health-conscious consumers. We also offer colorful pasta varieties made with spinach or tomato, adding both flavor and visual appeal. Importantly, every new product maintains the authentic quality and taste that define Italian pasta.
Q. What role does authentic Italian origin play in consumer choice and how do you communicate this value in Georgia?
A. Italian origin is one of Pasta Reggia’s strongest competitive advantages. For consumers, “Made in Italy” represents quality, tradition and superior taste. We emphasize this value across all communication channels – from packaging to advertising and digital platforms. We also share stories about Italy’s regions, pasta-making traditions and quality standards, ensuring consumers understand they are choosing genuine Italian pasta when selecting Pasta Reggia.
Q. What are your plans regarding product assortment in the near future?
A. Pasta Reggia already offers a highly diverse portfolio that covers all major pasta categories, including spaghetti, penne, farfalle, lasagna and more. At this stage, our focus is not on expanding the assortment quantitatively but on maintaining consistent quality and improving accessibility. That said, we continuously monitor market trends and consumer preferences and we may gradually introduce new products that further enrich our offering, while always staying true to the best traditions of Italian pasta.
Q. How does BMS contribute to brand awareness and customer loyalty in Georgia?
A. As the exclusive distributor of Pasta Reggia in Georgia, BMS plays a crucial role in the brand’s success. Our efforts focus on several key areas. We continuously expand distribution to ensure nationwide availability across both large retail chains and small stores, making the product accessible to a wider audience. At the same time, we run active marketing campaigns that include social media engagement, in-store promotions and tastings, all aimed at strengthening brand visibility and consumer connection. We also prioritize educational communication by providing information about different pasta types, their usage and preparation methods, helping consumers make more informed choices. Equally important is maintaining close and consistent communication with our customers, which allows us to better understand their preferences and adapt the brand accordingly.
Q. What are Pasta Reggia’s key strategic priorities for 2026?
A. Our priorities for 2026 are centered on sustaining and strengthening our market leadership while continuing to evolve in line with consumer expectations. We aim to introduce innovative products that respond to emerging demand, while further expanding our regional presence to ensure even greater accessibility across Georgia. At the same time, we will continue to invest in increasing brand awareness through consistent marketing efforts and deeper engagement with our consumers. An equally important focus is the promotion of sustainability and eco-friendly practices, which remain among BMS’s core values and an integral part of our long-term strategy.
Q. Finally, what is the main reason Pasta Reggia remains one of Georgian consumers’ favorite Italian pasta brands?
A. The key reason is trust. Pasta Reggia has become more than just a product, it is a reliable partner that consistently delivers the best. The brand represents Italian tradition, unwavering quality, a diverse assortment and wide accessibility. We listen, adapt and meet expectations. Pasta Reggia is a choice built on trust and one we strive to justify every day.
