NINO MUSERIDZE, Clinic Founder and Medical Director, Professor
NINO MUSERIDZE, Clinic Founder and Medical Director, Professor

GGRC – Unquestioned Leader in Reproductive Medicine

June 25, 2023
4 mins read

The Georgian-German Reproductive Center (GGRC) is offering the “best in vitro fertilization experience” in the Caucasus region, as clinic founder and medical director, Professor Nino Museridze, told Golden Brand while praising her team’s efforts in winning Georgia’s highest business award. 

“We have already achieved the best results of in vitro fertilization pregnancy, and we don’t intend to quit. Your trust is our motivation to make childless couples’ dreams a reality,” Museridze addressed readers.

Founded in 2019, GGRC is the first clinic in the Caucasus region to offer women treatment with a new IVF technique. It is the only clinic in Georgia that has its own internal fund and finances childless couples. It is also a clinic always in search of innovative solutions and methods of treatment. That is why 2,000 customers and more than 100 experts have named GGRC as their favorite center for reproductive medicine in the Golden Brand survey. 

Diagnosis and treatment of female and male infertility and in vitro fertilization are the main areas of GGRC’s practice, including full-scale examination of infertility and all treatment methods, nonsurgical and surgical, and Assisted Reproduction Technologies (ART) such as intrauterine insemination and in vitro fertilization.

“We had business relations with professionals from leading clinics in different European countries, but we chose the German quality. We started with a significant professional background and experience of the best medical investigations, with the latest approaches andtechnology, and the most up-to-date equipment and a team of international professionals,” she added.

Q. In the category “Reproductive Medicine Center” GGRC won the Gold Brand Award. How has the clinic gained this recognition in such a short time?

A. GGRC is a completely new player in the field of reproductive medicine. With German precision, Georgian goodwill, a long professional past, the latest approaches, modern equipment, and the ambition to be the most reliable, quality and demanding medical center in reproductive medicine, our team does its best to help childless couples realize their dream of parenthood. 

The clinic was created by doctors with many years of experience. GGRC’s friendly, charming, and professional staff are creating a comfortable environment, and a reliable mood ⁠—a place where new life begins. Our patients see that this is not just a business for us, but our profession, a job that allows us to make a childless family happy and fulfill their dream.

“We promise that you will recover the lost hope, find the price of good faith, and be a friend who will take care of your healthy future” – this is the main message of the clinic, which every employee of GGRC proves with their efforts.


This is the first in vitro clinic which obtained ISO certification, and quality certification from American Food and Drug Administration and Israeli Health Ministry. The clinic, established just two years ago, already has impressive results both in terms of business development and social responsibility.

In Georgia, only GGRC selects the protocol for maintaining and managing the reproductive function of oncology patients based on a council in which foreign and Georgian reproductive specialists, oncologists and chemotherapists participate. For oncology patients, germ cells are stored before chemotherapy and radiation procedures, which helps to restore and maintain reproductive function after treatment.

Q. As the Golden Brand is given to the companies following the successful activities of the previous year, please summarize 2022.

A. Last year the clinic expanded both physically and in the number of employees; we entered the international market in terms of medical tourism, we started to serve surrogacy-donation centers in different countries, foreign patients.

And the result ⁠— with the financial support of the clinic’s internal fund, the country helped create 570 new lives.

Q. You mentioned the clinic’s internal fund. GGRC is the only clinic that has an internal fund and finances childless couples. Please tell us about this.

A. Most childless couples in Georgia are unable to become parents owing to money. As you know, in vitro fertilization is an expensive procedure and is not financed by either the state or the insurance sector. This was exactly what led us to lay the first brick and start co-financing for such couples. Our clinic provides a childless couple assistance fund ‘For You’, which offers co-financing to low-income families.

The idea is that 20% of income received from foreign patients go toward co-financing Georgian patients, so that the children of foreign patients are also charitable from birth.

With this fund GGRC has become a clinic with outstanding social commitment. 

As for the financing conditions, we take several factors into account ⁠— the couple’s income should not exceed 3,000 GEL per month, and their reproductive health should allow for in vitro fertilization. With the help of our business partners, the foundation has fully financed the in vitro fertilization of many couples.

Q. How did the fund’s activities directly affect the clinic’s image?

A. During the three years of the clinic’s existence, 570 children have been born, with vitro fertilization of sixteen children financed 100%, while some were financed with 50%. 

In the treatment of infertility, the psychological condition of the patients is of great importance. That is why Zura Mkheidze, a psychologist at the clinic, serves the fund’s patients free of charge and provides them with appropriate counseling. The provision of psychological support led to a 15-20% increase in the number of patients referred to infertility treatment, which also affected pregnancy outcomes.

Q. What innovative solutions have been introduced by GGRC to our country?

A. Among the recent discoveries is PRP plasma therapy. This method does not involve drugs, invasive surgical procedures, or expensive medical equipment. Platelet-rich plasma is taken from the patient’s blood and after processing is used to improve reproductive capacity.

Today PRP and stem cell regenerative therapy are considered to be the most effective methods of infertility treatment in the world, both in men and women.

GGRC is proud to have the ultra-modern and the only one in the Caucasus – the embryological laboratory, the so-called Time lapse microscope – which allows the growth of biological material until the full formation of the embryo.

GGRC is one of the first in the field of reproductive medicine in Georgia to introduce this innovation and gives many women the chance to reproduce.

The Washington Inquirer Editor

20 years in media business

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