From a small 14-square-meter rented space in a suburb of Tbilisi to one of Georgia’s most recognized fast-food brands, Ramos MacShaurma has grown steadily through years of hard work and a strong focus on quality. Founded in 2012 by Ramaz Kharebava and his wife, the company entered a highly competitive market dominated by international fast-food chains, yet managed to build a strong local identity and loyal customer base.
Thank you for reading this post, don't forget to subscribe!Over the years, Ramos MacShaurma has expanded across Georgia, becoming a standout name in the country’s fast-food industry. This year, the company once again earned the prestigious Golden Brand award in the “Fast Food Restaurant” category.
In this interview, Ramaz Kharebava speaks about the company’s expansion strategy, future international ambitions, maintaining quality standards during rapid growth and the key priorities shaping the brand’s next stage of development.
Q. Ramos MacShaurma once again became the winner of the Golden Brand award in the “Fast Food Restaurant” category. What does repeating this success mean to you, and how will this achievement impact the company’s future plans?
A. This victory is a great responsibility for us and, at the same time, another confirmation of our customers’ trust. When a brand becomes a Golden Brand winner more than once, it means the company is moving in the right direction and that customers truly value both the quality and the service we provide.
For us, this achievement is a strong motivation to continue developing the network, improving service standards and offering customers new experiences. Our future plans are focused on expansion and further international growth.
Q. In your previous interview, you spoke about opening new conceptual locations in different cities across Georgia. What progress has been made in this direction and what is your current expansion strategy?
A. Today, we are actively working on several new projects and locations. Our goal is to make Ramos MacShaurma accessible in even more regions throughout Georgia. Our expansion strategy is not only about increasing the number of branches — it is also about ensuring that every new location reflects modern standards, customer comfort and the overall identity of our brand. That is why we pay special attention to location selection, design and operational management.
Q. How many locations does Ramos MacShaurma currently operate in Georgia and what are your immediate geographic expansion plans?
A. Today, Ramos MacShaurma unites almost 10 successful locations across the country and the network continues to grow steadily. Our near-term plans include expanding further within the capital city of Tbilisi as well as opening new branches in regions where customer demand is especially strong. Our vision is for Ramos MacShaurma to gradually become one of the most widely represented Georgian fast-food brands.
Q. The company has previously spoken about plans to enter international markets. What stage is this process at now and which markets are considered priorities?
A. International expansion is one of our key strategic goals. At this stage, we are analyzing different markets and holding discussions with potential partners. Initially, we are particularly interested in neighboring countries and markets where interest in Georgian brands is growing rapidly. We want Ramos MacShaurma to be recognized internationally as a modern Georgian fast-food brand that combines quality with unique flavors.
Q. Based on current figures, how much has customer traffic increased at Ramos MacShaurma — both in physical locations and in delivery services?
A. Recently, customer traffic has increased significantly both at our physical locations and through delivery services. The online ordering segment, in particular, is growing very actively, reflecting modern consumer habits and lifestyle trends. We continuously work to ensure that our service remains fast, convenient and high-quality across all channels.
Q. The fast-food market in Georgia is highly competitive. What is the key factor that makes Ramos MacShaurma stand out in the eyes of customers?
A. Our main advantage is the consistency of our quality and our customer-oriented approach. For Ramos MacShaurma, it is not only about the taste of the food, but also about the overall experience — service, cleanliness, atmosphere and speed. In addition, we are constantly working on menu development and introducing products that are modern, distinctive and tailored to customer preferences.
Q. What new initiatives have you introduced or planned in terms of menu, service and customer experience?
A. In the near future, we plan to update our menu and introduce several new products designed to meet different customer tastes. Our main goal is to ensure that every customer receives high-quality products and modern service whenever they visit Ramos MacShaurma.
Q. How do you maintain consistent quality standards while expanding the network so rapidly?
A. Quality control is one of the most important parts of our business. All of our locations follow unified standards in both food preparation and customer service. We regularly conduct employee training and operational monitoring to ensure that customers receive the same high-quality experience in every branch. Despite rapid growth, compromising on quality will never be part of our development strategy.
Q. What is the main goal of Ramos MacShaurma over the next two–three years?
A. Our main goal over the next few years is to transform Ramos MacShaurma into an even stronger and larger brand. We want to continue expanding the network, maintain our leading position in the market and further improve the customer experience. Moving forward, our top priorities will remain quality, innovation and customer trust.
