The Washington Inquirer EditorRamos MacShaurma is set to enhance its presence in the Georgian fast food landscape with the announcement of new concept facilities in Rustavi, Gori, Zugdidi, and Batumi. The company aims to redefine the fast-food experience, emphasizing quality and service as core tenets of its new strategy.
In an interview with the Golden Brand, Ramaz Kharebava, the Founder and Director of Ramos MacShaurma, revealed that the concept has been fully developed and active work is underway at all four locations. The first facility in Rustavi is expected to open in June, with the remaining locations to follow in a staggered timeline. “At our new facilities, you will experience the highest quality in every detail,” he said. Along with a fresh name and visual identity, the upgraded facilities will introduce a diverse menu and a new standard of service.
Currently, Ramos MacShaurma operates six restaurants across Georgia, and each upcoming branch will embody the revamped concept. In addition to location expansions, the company has inaugurated its first European-standard factory in Natakhtari. This facility is designed to supply all restaurants with high-quality meat, lavash, bread, and self-grown vegetables, ensuring consistently superior products. Construction has also begun on a larger factory, with designs developed by foreign experts, highlighting the company’s commitment to quality and growth.
The company has been among the top five fast food chains in Georgia based on sales since 2023. We are proud that, despite having a limited number of branches, we have already secured a position among the industry’s leading brands. We believe that the opening of our new locations will further strengthen our standing in the rankings. The company continues to grow steadily, with an annual growth rate of 30–35%.
Q. The company has announced new concept facilities in Rustavi, Gori, Zugdidi, and Batumi. How has this plan been implemented, and what is your current development strategy?
A. Ramos MacShaurma is rapidly expanding. The new concept has been fully developed, and active work is underway on all four facilities. The first location in Rustavi will open in the coming weeks, followed by the other cities gradually. At our new facilities you will experience the highest quality in every detail. In addition to a new name, visual identity, and high-quality interior design, our concept includes the introduction of a new standard of service. Quality is our utmost priority, and a diverse menu will also be a new feature. We have invested more than 8 million GEL in the Rustavi branch alone
Q. Can you update us on the number and location of Ramos MacShaurma facilities?
A. Currently we have six facilities. As mentioned, each new branch will open with the revamped Ramos MacShaurma concept. The locations include Rustavi, with Poti, Batumi, Zugdidi, and Gori to follow.
Q. You also announced the opening of a new factory designed according to international standards. Can you provide more details about this facility?
A. We are proud to announce that Ramos MacShaurma has successfully opened its first European-standard factory in Natakhtari, which will supply all our facilities centrally. This allows us to maintain the highest quality as we grow.
Construction has begun on a much larger factory, with the design being developed by foreign experts. This facility plays a crucial role in our operations, as it provides daily supplies of the highest quality meat, our own lavash and bread, as well as vegetables that we grow ourselves. This capability enables us to consistently offer superior products to our customers, affirming our position as number one in the market.
Q. Have you engaged in negotiations to enter international markets? Specifically, which countries are you considering, how have these negotiations progressed, and what are the prospects for Ramos MacShaurma in foreign markets?
A. We are on the verge of entering the international market; however, before that, our priority is to establish ourselves as the top fast food restaurant chain in Georgia. To achieve this, we aim to be present in all regions of the country. The next phase of our development will focus on expanding internationally. We are actively working in several countries, but at this stage, we prefer not to disclose specific locations.
Q. How popular is Ramos MacShaurma today? Can you share the statistics on how many people visit at least one of your locations each day, or how many orders are placed through your delivery service?
A. Recently, Business Insider Georgia has published its list of the top five fast food restaurants in Georgia by turnover. Ramos MacShaurma is the only Georgian fast food restaurant chain that made it into the top five. Based on this, we can confidently say that Ramos MacShaurma is very popular in the Georgian market today. This is further evidenced by our statistics: we have six restaurants across Georgia and serve an average of 16,000 customers each day.
Q. The company recently won another Golden Brand award as the favorite fast food chain. How difficult is it to earn this title among customers, and in your opinion, what factors contributed to Ramos MacShaurma becoming the favorite fast food restaurant?
A. First of all, I would like to thank every guest of our restaurant for choosing us as their preferred chain. This recognition brings us great joy, but it also comes with a sense of responsibility. Becoming a customer favorite and maintaining that status is certainly not an easy task. As we have often mentioned in interviews, quality is paramount for Ramos MacShaurma. I believe that our commitment to using the highest quality locally produced ingredients has helped us gain and maintain our status as a preferred brand. This achievement is also made possible by the daily tireless efforts of our employees. Their determination and hard work allow us to continually improve the standards at Ramos MacShaurma.
