Who are the Top 10 most followed leaders on Twitter, Facebook, Instagram, LinkedIn, YouTube, TikTok & Telegram as of May 1, 2022?
🟦 They are mainly men and very few women leaders.
🟦 They have accumulated armies of followers and subscribers.
🟦 But quantity does not always mean quality. Many of their followers may be bots and fake accounts.
Top 10 Most Followed World Leaders on Twitter 2022
🟦 Leaders of the most populated countries have a clear advantage to garner millions of followers.
🟦 The Prime Minister of India has 126 million followers on his personal and institutional accounts (@PMOIndia @NarendraModi) twice as many as @POTUS @JoeBiden.
🟦 Pope Francis tweeting @Pontifex clocks up 53 million followers on his 9 language accounts.
Top 10 Most Followed World Leaders on Facebook 2022
🟦 Indian Prime Minister Narendra Modi and US President Joe Biden also lead the Facebook rankings.
🟦 Strangely, Cambodian Prime Minister Hun Sen has 13 million followers almost as many as Cambodia has inhabitants (16.7 million).
Top 10 Most Followed World Leaders on Instagram 2022
🟦 Ukrainian President Volodymyr Zelensky almost doubled his followers year-on-year and has become the fifth most followed leader.
🟦 Zelensky’s Facebook page has registered the most interactions of all world leaders with 280 millions likes, comments & shares since the start of the 2022.
Top 10 Most Followed World Leaders on LinkedIn 2022
🟦 Canadian Prime Minister Justin Trudeau leads the LinkedIn rankings by far.
🟦 Two women, EU Commission President Ursula von der Leyen and New Zealand Prime Minister Jacinda Ardern make it into the Top 10 of the LinkedIn world leader influencers.
🟦 South African President Cyril Ramaphosa is in 10th place and the only African in the top 10 of any social media.
Top 10 Most Followed World Leaders on YouTube 2022
🟦 YouTube is a useful video repository, but many world leaders neglect YouTube as a social media platform and their channels are dormant for months.
🟦 Indian Prime Minister Narendra Modi leads the YouTube rankings.
🟦 Queen Elizabeth is in 6th place with the Royal Family channel which covers global family events live worldwide.
🟦 Ukrainian President Volodymyr Zelensky’s personal videos shot on hand-held devices in the presidential palace have catapulted him into 8th position of the most followed leaders on YouTube.
Top 10 Most Followed World Leaders on TikTok 2022
🟦 TikTok is very popular among Latin American leaders.
🟦 El Salvador’s President Nayib Bukele’s skits have made him a TikTok star.
🟦 Chile’s young President Gabriel Boric has already half a million followers.
Top 10 Most Followed World Leaders on Telegram 2022
🟦 Telegram is mainly used in the countries of the former Soviet Union.
🟦 Ukrainian President Volodymyr Zelensky’s war communication and personal videos have made him the most followed leader on the messaging app.
🟦 Many leaders have recently lost followers as Telegram deletes bot accounts.
For more on digital diplomacy & digital tips follow @DigiTips on social media and click below to join the #DigiTips Community on Twitter.